Bruce’s Wealth Blog

I have been getting a lot of emails lately about why I am no longer teaching the high priced courses I used to teach.  They have also been asking if I really expect them to believe that my Inner Circle – Bronze members paying $19.97 per month are actually getting the same high quality content I was giving my $5,000.00 boot camp students.

 

I am going to answer both of those questions right now.  I am going to use this space to open a part of myself to you that I don’t normally open in a business setting.  I will not volunteer this in a strictly business setting again, but will discuss it when asked.

 

The short answer to the second question is, “Yes.”  I am giving the same high quality content to my Inner Circle members.  In fact, they are probably getting better content because it is not static.  The truth is that boot camps are static events.  You go to one, get the material, and they send you on your way with limited follow up if you are lucky.  Most home study courses are the same way.  You pay your money and you are on your own.  Instead using that model, I am constantly adding content and making changes.  In addition, my Inner Circle members are getting more courses.  I am in the process of creating a short sale course, note buying course, and courses that teach various exit strategies.  So, the Inner Circle members are not getting the same value for their money.  Instead, they are getting much greater value.  Not to mention that they would have to be Inner Circle members for more than 20 years to have spent the same amount as my original students who paid $5,000.00 for one boot camp.

 

The answer to the first question is not as easy to explain.  While I believe one’s faith should guide their business practices, I don’t believe they should use it as a calling card.  For that reason, I don’t volunteer it in most business settings.  In fact, the only time in a business setting I do volunteer it is when I am speaking live and invite people to stay later if they want to hear about my relationship with God.  There is too much evil done in the name of religion and faith.  I believe in the principle of the fruit on the tree providing the evidence of what kind of tree it is.  In short, you should be able to tell I am a person of faith based on my deeds.  I should not have to tell you.

 

That said I began my journey with Christ on December 17, 2006.  So far, it has been an incredible journey that has turned my world view upside down.  If you are interested in the details of my journey, you can read my other blog at www.brucesministry.com.  In the late summer / early fall of 2007 I began to look at what I am doing to teach others about real estate investing.  Some students would take the information and run with it while other students would let their peers talk them out of it.  Unfortunately there is no test to see who will work to make it happen and who will not. More and more, I started having trouble with the idea that people would pay me that kind of money and then not be intentional about using the information.  I would discuss it with other national speakers and they would all tell me that it is not my responsibility to make others use the information I teach them.  And they are right, but the Holy Spirit seemed to be taking me in a different direction.  In fact, if you went to the summit, you may have noticed that I did not have the excitement and zeal for promoting my $20K private coaching program that I did providing you with information and doing my talk about God at the end.  Quite honestly, my heart really was not into it. 

 

It was through much prayer, thought, and discussion that I was lead to the business model I am using right now.  I have always thought that it was important for my students to benefit more from the information they get from me than I do from the tuition they pay me.  Now, trusting in Him, I am really putting my money where my mouth is.  He has changed my heart in dramatic ways.  I look at what is being taught to those who are still paying $5,000.00 for courses and I shake my head.  Some of it is good, some of it is mediocre, and some of it will land you in jail.

 

I should have seen it sooner.  My best marketing has always come from networking.  It has always been about building relationships.  Now, I have come full circle.  My eye is on the ball.  It is still about relationships – my relationship with Him, my relationship with my students, and the relationships between my students.  The Inner Circle program is the beginning of a movement where we build relationships – a community where we help each other to get to a place where we can enjoy an abundance of wealth of all kinds so we can do good things for our families, for others, and if we are people of faith, for Him.  On a side note, if you are not a person of faith I will not push anything on you.  It is just what guides me.

 

So those are the answers.  I am not teaching the high priced courses based primarily on where my faith has led me.  And, yes, what I am teaching is at least as high quality as when I was teaching the high priced courses, but I would argue the quality of teaching and the value has increased dramatically.

 

Happy Investing!  This is an exciting time for all of us.

 

Bruce..